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October 25, 2014
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Cox Communications and Nevada Public Radio Partner to Bring Reading Service to Visually Impaired Residents of Southern Nevada

Reading of Newspapers and Books Now Available via SAP On COX Channel 11

Cox Communications of Southern Nevada and Nevada Public Radio have announced a partnership to enhance the lives of visually-impaired Las Vegans. In the partnership Cox and Nevada Public Radio have joined forces to creatively use the Secondary Audio Programming (SAP) system - normally used to transmit regular television audio in a second language - to distribute audio readings of newspapers, magazines and books, meeting the needs of people unable to use this information in any other way.

"Cox Communications is dedicated to finding new ways to use our advanced technology to better serve the needs of our community," said Steve Schorr, vice president of public and government affairs for Cox Communications of Southern Nevada. "Our new partnership with KNPR allows us to extend this very important community service to visually-impaired residents of Las Vegas."

Nevada Public Radio began its Radio Reading Service in 1993. Previous to the new partnership with Cox Communications, listeners were served only through the placement of special fixed-tuned receivers in their homes. Now anyone with cable service and an SAP-ready television can gain access to the free community service available on Cox Channel 11.

"Our partnership with Cox Communications provides a new means of delivering timely and local information to a much larger potential audience than we have been able to reach before," said Lamar Marchese, president and general manager of Nevada Public Radio.

If you have an SAP-ready television, consult your owners manual for instructions on how to listen to SAP on channel 11.

Anyone can still request a fixed-tuned receiver to access the service.

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